HEY THERE!

I'M TRACEY

NGUYEN 

I’m A Content Creator Turned Serial-Preneur, Podcaster & Business Coach For Women.

I was born and raised in the beautiful country of Vietnam and at 16 years old, decided to move myself halfway across the globe to start a new life in Canada, alone. My story is a little mix of luck, taking the leap of faith, a lot of mistakes along the way and enough stupidity and stubbornness to not give up on my goals & dreams.

These days, I feel truly blessed to be able to wake up to do the things that I truly love. Some days I hustle, some days I do absolutely nothing but binge-watch all “The Real Housewives” franchises. But most days, I get to decide how many hours I want to work, how much money I want to make and what’s the next thing to achieve on my vision board. 

But what lit me up everyday is seeing other women succeed & helping them with the tools they need to live their "First Class" Life because if I could do it, so can you!

The truth is, I wasn’t born & raised to be an entrepreneur. Entrepreneurship sorta fell on my lap after someone at my first corporate job told me to “Go back to where you come from and learn how to speak English”

And that ignited the entrepreneurial spirit in me. I started on a mission to:

✔️ Build a brand & a business of my own so I no longer have to respond to no “boss”

✔️ Have the freedom to choose who I want to work with and who I want to serve so no one could ever disrespect me like that ever again

✔️ Create a digital online business that allows me to work from anywhere and everywhere to spend more time with my loved ones at home when I want to. 

✔️ Show other “underdog” dreamers out there that they can indeed turn their dreams into a reality and start and that you can indeed build a successful business without the “hustle 24/7” and burn-outs.

Today, I’m breathing, living and drinking not 1, not 2 but all of the above. 

childhood story

Growing up in a then-called “Third World” country during the 90s, I witnessed my parents hustle hard. What we today call a “side hustle” was everyone’s thing. We were so poor that it seemed so normal for everyone around us including my parents to have 2-3 different jobs to make ends meet. Some people forever got stuck in that “trading your time for money” cycle with their multiple jobs but not for my father.

At a young age, my father would plant the idea of “The Law Of Attraction” in our brains. Although we grew up in the “hood”, my father would work hard and occasionally save enough money to take us out to the places where “rich people” eat & hang out. He believed that thinking about success & visualizing things wasn’t enough. We needed to experience it, have a taste of it, to feel that it was real and that it was possible. He was an entrepreneur before he physically owned a business. He was wealthy before he physically touched the money that eventually moved us out of the hood and into a nice & fancy middle-class neighbourhood of the city. For a couple who started their life with nothing but a bike, my parents have always been my role models in life.

But when it came to my turn & my future, my parents didn’t want me to struggle as much as they did. So I was raised to get a good education, get a good job and climb that corporate ladder. At 16, I was sent to Canada as an international student. The goal was simple, get a North American education, come back home and land a high-paid job, get married & have a family.

my journey

“Fall down 7 times, get up 8. My story is full of “back at zero” moments but each time, my life is elevated to another level and teaches me to not afraid to try & start again.”

From starting a new life in a foreign country at the age of 16 to becoming a corporate drop-out to pursue my entrepreneurial dream with a network marketing company to ending up with no network, ruined reputation and 15K in credit card debt to hit start again with nothing to build a social media agency from scratch and built it to multiple 6 figures, my story is full of taking the leap of faith, jumping in with nothing but belief in myself and learning lessons from mistakes.

But it didn’t stop there.

From 25K Followers to ZERO and 15K Credit Card Debt to Multiple 6 Figures

Over a decade ago, I started a side hustle and taught myself how to build a personal brand authentically and how to pitch and get paid to work with some of the most well-known brands in the fashion & beauty industry.

I always knew that I wanted to do more and that my mission and passion were to help other women thrive. In 2018, I founded a digital and social media marketing company focusing on helping female-led businesses grow iconic brands and level up their business. Having my previous experience as a beauty entrepreneur and content creator, I expanded and combined my knowledge and experience in the beauty industry and digital marketing to serve a community of talented beauty entrepreneurs and beauty brands.

Within 1.5 years, I went from having 15K in credit card debt from a previous failing venture to running a multiple 6-figure revenue agency working with powerful & successful 6 – 7-figure female entrepreneurs and helping them establish a digital marketing strategy and online presence that not only converts but also truly align with who they are and their values.

After 7 years of building myself up as a lifestyle content creator who was making a good “side hustle” income on top of my social media agency, I woke up to my entire Instagram (with over 25K followers), blog & email accounts being wiped out by hackers. I was devastated. And once again, I picked myself up and hit re-start.

To my surprise, this wasn’t a “re-start”, it was a “re-direction”.

This dramatic experience forced me to think outside of social media & focus on building a system & a strategy for my business that is “social media crash-proof”. To my surprise, my business went from $10K – $15K a month to over $35K a month without any disruption and continues to grow.

The question I have for you is: “Are you ready to face challenges in the face and start letting bravery take you to the other side of magic?”

work with me

work with me

If you are a beauty brand or beauty business looking for a marketing partner to glow up your brand & scale

If you are a social media manager or creative entrepreneur looking level up your business & go from “freelancer” to “CEO”

If you are a brand or PR agency looking for UGC content & collaborations

Looking to be a part of a community of strong & badass women?

Did I mention workshops, seminars and networking events that are hosted & created for women by women? This is NOT your AVERAGE community. This is where sisterhood & support system is built so we can shine & win together. Because when you win, we win!