Hello! I’m Tracey Nguyen. Hello! I'm Tracey Nguyen 
Hello! I’m Tracey Nguyen. Hello! I'm Tracey Nguyen 
HELLO! I’M TRACEY NGUYEN HELLO! I’M TRACEY  

I’m a content creator turned serial-preneur, podcaster, business coach for women and a mama-to-be.

I have a big obsession for marketing, beauty, skincare, travelling and matcha but an even bigger obsession for helping creative women build confidence, scale profitable businesses and live the “first class” life they’ve always dreamed of.

With over a decade of experience in marketing, sales and business development as an agency founder of a winning Social Media and Digital Marketing Agency, I’ve helped countless ambitious and badass women like YOU not only turn their passion and ideas into profitable ventures but also create their lane & define their definition for success as their business coach.

my story:

Starting in 2012, I’ve grown a successful Instagram brand as a beauty & lifestyle blogger and had the privilege to work with brands such as L’oreal Paris, Marc Jacobs Beauty, Marcelle Beauty, Glow Recipes and many more. My passion for marketing & #WomenEmpowerment led me to create one of Toronto’s first Female Owned Social Media & Digital Marketing agencies that focuses on serving female-founded businesses in the beauty & wellness industry called BOWO Creative (check us out!)

But you see…the Universe had a different plan for me!

Feb 2021 I woke up to my entire Instagram account (over 25K followers) + emails and blog being wiped out completely by hackers. Interestingly, my income never stopped growing despite losing a huge following on social media. My agency continued to scale & expand to multiple 6 figure and now I am here, sharing with you the secret sauce that helped me thrive and grow as a content creator & entrepreneur since.

the blog

If you enjoy reading about beauty, motherhood, mindset, marketing and entrepreneurship, bookmark this blog. It’s going to be your fav!

Welcome to my blog!

It feels so freaking weird coming back to this space after taking 2 years off after the hacking incident but here I am, back to do the things that I love and the things that aligned with me the most and also the place where I started my journey as a content creator, blogger & entrepreneur.

This is where I am sharing my journey as a mama-to-be entrepreneur, my love for skincare & makeup, my personal growth tips and anything and everything related to business, marketing & social media tips. I hope that you find these tips valuable to help YOU grow and glow into this amazing woman that you were born to be, release your inner badass “BOSS” and feel confident in pursuing your dream life.

work with me

work with me

If you are a beauty brand or beauty business looking for a marketing partner to glow up your brand & scale

If you are a social media manager or creative entrepreneur looking level up your business & go from “freelancer” to “CEO”

If you are a brand or PR agency looking for UGC content & collaborations

Looking to be a part of a community of strong & badass women?

Did I mention workshops, seminars and networking events that are hosted & created for women by women? This is NOT your AVERAGE community. This is where sisterhood & support system is built so we can shine & win together. Because when you win, we win!

hey boss!

Welcome to my blog! My name is Tracey.

I’m a digital marketing and social media expert, entrepreneur, business coach and a mama-to-be (boss baby is coming soon Feb 2024). I have a big obsession with beauty, skincare, and makeup and a bigger obsession with helping other women build confidence, scale profitable businesses and live the luxe life they’ve always dreamed of.

With over a decade of experience in marketing, sales, and business development and as the founder & CEO of Award Winning Social & Digital Marketing Agency BOWO CREATIVE, I have helped countless ambitious and badass women like you turn their passion and ideas into successful ventures.

ENTREPRENEURSHIP | Business | marketing tips

Mastering Pregnancy And Entrepreneurship: A To-Do List for the First Trimester

Mastering Pregnancy And Entrepreneurship: A To-Do List for the First Trimester

Congrats Miss Mommy-to-be Entrepreneur! Check out this to-do list curated to help you navigate your First Trimester as a expectant…

5 Reasons Why Most Creative Entrepreneurs Fail

5 Reasons Why Most Creative Entrepreneurs Fail

Why is most creative entrepreneurs fail in their first year of operation. Is it because of they are not working…

SUCCESS is a DECISION.

Are you ready to build an iconic brand, level up your business and make real money doing what you love?

My mission is to help more women overcome their limited beliefs, remove their money blocks and start growing a financially and spiritually fulfilling business. There’s a way to grow successful and profitable businesses without being loud, having a huge following, following trends, or going viral. 

over a decade of helping women entrepreneurs grow brands & expand businesses

With over a decade of experience in marketing, sales, and business development and as the founder & CEO of Award Winning Social & Digital Marketing Agency BOWO CREATIVE, I have helped countless ambitious and badass women like you turn their passion and ideas into successful ventures.

LET’S create MAGIC!

“Since working with Tracey, my income has quadrupled in 2 months.”

Before starting with Tracey, I did not have any clear vision for my business and was just hoping and waiting around for my potential clients to find me. She taught me how to narrow in on my vision, and how to look at money differently. Since making little changes, I am already blown away with the results. Tracey truly cares about helping you succeed. I highly recommend working with Tracey to turn your business around and start making the money you know you are worth.

Samantha Kay – Owner of Samantha Kay Studio

ARE YOU A BEAUTY BRAND OR A BEAUTY ENTREPRENEUR LOOKING TO LEVEL UP YOUR ONLINE & SOCIAL MEDIA PRESENCE?

ARE YOU A WOMEN ENTREPRENEUR LOOKING TO SCALE YOUR CREATIVE & MARKETING BUSINESS TO YOUR DESIRED INCOME?

Making multiple 6 figures is great, but it’s not just about making money

Building a spiritually and financially profitable business is more than just the bottom line. It’s about creating a brand that reflects your unique voice and values and positively impacts the world.

As a business coach, my main passion is helping you achieve your goals and reach new heights. Whether you’re just starting or looking to take your existing business to the next level, I am here to be your cheerleader, guide, and partner in success.

As a marketing & branding expert, my team and I at BOWO CREATIVE have helped countless beauty entrepreneurs expand and scale their business by leveraging branding, social media & digital marketing tools. 

So, if you’re ready to unlock your full potential and build an iconic brand and business that truly speaks to your soul, let’s work together to make it happen.

How it all started

 Over a decade ago, I started a side hustle and taught myself how to build a personal brand authentically and how to pitch and get paid to work with some of the most well-known brands in the fashion & beauty industry.

I always knew that I wanted to do more and that my mission and passion were to help other women thrive. 2018, I founded a digital and social media marketing company focusing on helping female-led businesses grow iconic brands and level up their business. Having my previous experience as a beauty entrepreneur and content creator, I expanded and combined my knowledge and experience in the beauty industry and digital marketing to serve a community of talented beauty entrepreneurs and beauty brands. 

Within 1.5 years, I went from having 15K in credit card debt from a previous failing venture to running a multiple 6-figure revenue agency working with powerful & successful 6 – 7 figure female entrepreneurs and helping them establish a digital marketing strategy and online presence that not only converts but also truly align with who they are and their values.

Today, beside occasionally sharing my love for beauty products, my obsession with traveling in style and running the day to day operation as an agency founder and real estate investor, I am also a business coach and marketing consultant 

BRANDS I'VE WORKED WITH AS A CONTENT CREATOR